WordPress provides a lot of useful features and hence is the most popular content management system (CMS) for building websites. Let’s see together in this article all the advantages you can enjoy by creating a website on such a platform.
Various themes are available
Thanks to WordPress, you can download a lot of online themes, both free and paid, which will give you a solid foundation for the features you want to integrate into your website, as well as its structure and aesthetic appearance. Depending on your activity profile, there are different themes, and you can find them on several dedicated sites.
Free and open-source software
WordPress is open-source software. This feature means that it is free, freely modifiable software. Thus, thanks to the fans of the community, a large number of themes and plugins can be used freely and legally. In fact, thousands of programmers have worked hard to create new themes, new modules and integrate the most diverse and specific functions. Whereas now with WordPress anything is possible. Many sites its created with CMS Wordpess like https://edana.ch
There are a few paid mods, but the cost for each mod is usually very low ($ 10- $ 40). In addition, when you have access to these modules, the creator will provide you with technical support in the event of a problem or incompatibility. The payment module also has the advantage of being very specific to a particular industry.
For example, there are modules that can help real estate agents manage and sell real estate, and some modules can help you book hotels or make appointments for healthcare professionals, etc.
For companies wishing to design their website, building on existing modules instead of doing everything to measure time and cost has considerable advantages. Starting from an existing module that has been developed, tested and commissioned to meet specific business needs is much faster than developing anything that needs to be measured, so the cost is also lower. The fact that WordPress is free software significantly reduces the time and cost of building a website without affecting functionality. In addition, websites created with WordPress are extensible. You can start with a simple website and change gradually.
Easy site content management
Several users initially praised the ease of use of WordPress. In fact, creating and managing content is a snap and doesn’t require any programming knowledge. It’s a great CMS for beginners, but it’s also suitable for more complex websites. You can create a display website as easily as an e-commerce site.
Regularity of updates
With the popularity of WordPress, the technical work on the platform has never stopped. Even if that sometimes means that technical maintenance can be like endless work. WordPress is a constantly evolving system, so it continues to improve over time, with new features, bug fixes, and security holes.
Key characteristics of the home page of a web agency
Your home page is an essential tool for your business and often serves as the first impression to potential customers. There are many important elements of an effective web design, such as white space, choice of font, colours, and layout, but the heart of a website is its content, not its design. . Within seconds, your home page should showcase your product or service and entice visitors to explore your site further.
1. Logo
Your logo must be visible at the top of your website, like that of the Toulouse SEO agency. After all, it is the heart of your company’s branding and identity. The logo is a tangible representation that encompasses your products or services and is a key element for customers to recognize and connect with your brand. A website logo often acts as a link to the home page. It must therefore be in an obvious place in the header.
2 – Navigation
Simple and intuitive navigation is another essential feature that your website should include in the header. If your site is rich in content, a search box can be a great addition to include here. The navigation menu should be easy to find, with items that are meaningful to new visitors. The navigation area is like a road map: it is necessary to give visitors an overview of the content and help them find the information they are looking for by the most efficient route. Descriptive and in-depth navigation also helps reduce the bounce rate. This site will tell you more.
3 – Title
Simple and intuitive navigation is another essential feature that your website should include in the header. If your site is rich in content, a search box can be a great addition to include here. The navigation menu should be easy to find, with items that are meaningful to new visitors. The navigation area is like a road map: it is necessary to give visitors an overview of the content and help them find the information they are looking for by the most efficient route. Descriptive and in-depth navigation also helps reduce the bounce rate. Within seconds, your website should communicate to visitors what you have to offer. A headline and subhead or paragraph should provide a clear description of your business and what you do or the services you offer. It’s usually two or three sentences of powerful, memorable, and concise text that targets the needs of your visitors.
4. Call to action
The purpose of your website homepage is to pique the interest of visitors and entice them to dig deeper into the pages of your site. A call to action is a way to drive visitors to the inside pages, kick start the sales cycle, or at least make direct contact. Call-to-action boxes or buttons can be linked to contact forms, registration forms, or other pages on your website that provide more information. The easier and more interesting it is for the visitor to click on this call to action, the more likely they are to invest time in browsing your website.
5. Social proof
Providing testimonials or customer reviews is another effective way to build trust and establish your expertise. Social proof shows new visitors that you know what you’re doing and provides key information about your product or service. Success stories are a great way to inspire a positive first impression.
