Dior Sauvage Dossier: A Brief History of the Fragrance

What is it about fragrances that fascinates us so much? From the moment we step out of the shower, we are inundated with scents. Whether it’s the smell of cologne-wearing men or the heady aroma of perfume, fragrance has a way of drawing us in. In this blog post, we will take a look at the history of Dior Sauvage and its place in the fragrance world. From its creation in 1972 to its current incarnation as a modern classic, learn everything you need to know about this iconic scent.

The Origins of Dior Sauvage

The story of Dior Sauvage begins with a daring and groundbreaking fragrance that redefined the definition of masculinity. Released in 1967, Dior Sauvage was ahead of its time, showcasing a fresh scent that was both woodsy and aggressive.

Originally named “XS,” the fragrance was designed by Jean-Claude Ellena, who envisioned it as a more intense version of Dior’s iconic Pour Homme. After years of development, the final product was finally unveiled at the Parisian fashion show in 1967.

Since its inception, Dior Sauvage has undergone many changes and revisions, but its signature woodsy aroma remains unchanged. Today, it is one of Dior’s most popular fragrances and is available in both men’s and women’s versions.

The Fragrance’s Evolution

The story of Dior Sauvage starts with a quest: the founder, Jean-Paul Gaultier, was looking for a new fragrance that could stand up to the test of time. After years of research and development, he finally created Dior Sauvage in 1978.

The fragrance was inspired by the wilderness and its powerful, earthy smells. It was an instant hit with women and men alike, and has since become one of Dior’s most iconic fragrances.

Over the years, Dior Sauvage has undergone several revisions and reformulations to keep up with current fashion trends. Today, it remains an extremely popular choice for both men and women alike.

Present Day Campaign

Dior Sauvage debuted in 1968 as a woodsy, mossy fragrance. It was the first scent to be created by perfumer Jacques Henri Roux, who is credited with creating the “New Woman” scent persona in the 1970s. The scent has since been updated and reformulated several times, but it remains one of Dior’s most popular fragrances.

The latest version of Dior Sauvage was released in 2009. This new formulation features notes of juniper, green birch, oakmoss, and patchouli. The idea for the fragrance came from Roux’s daughter Jade, who wanted to create a more modern take on her father’s signature scent.

Dior Sauvage is currently available in both EDT and EDP forms.

Final Thoughts

The scent of Dior Sauvage was created by perfumer Jean Louis Laguna in 1968. The fragrance is a mix of lavender, oakmoss, and patchouli. It is described as a “bold and earthy” fragrance. The name Dior Sauvage comes from the French word for “wild” or “rugged.”

Dior Sauvage was first released in 1968 and was inspired by the natural smells of the forests of northern France. The scent is said to be evocative of moss, earth, and licorice. The fragrance has been popular ever since its release and is still popular today.


Dior Sauvage is one of the most iconic fragrances in history, with its woodsy and oriental scent. Originating in the 1960s, Dior Sauvage quickly became a favorite among fashion insiders and was featured in many campaigns and advertisements. Today, it remains one of the most popular men’s fragrances on the market. Whether you’re a fan or not, it’s important to know all there is to know about this timeless fragrance. In this article, we’ve provided a brief history of Dior Sauvage as well as some tips for how to wear it best. So whether you’re looking to add a touch of luxury to your wardrobe or just want to learn more about one of history’s most legendary scents, read on.

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